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ROI vs. ROAS: Which Metric must Brands Track? | #roi vs. ROAS #digital marketing strategy

ROI vs. ROAS: Which Metric must Brands Track?

Important Metrics to Drive Short-Term and Long-Term Growth

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Leveraging the Hyper-Targeting Capabilities of Social Media Platforms | #optimize campaign #hyper-targeting

Leveraging the Hyper-Targeting Capabilities of Social Media Platforms

Since it’s impossible to target everyone, narrowing your focus towards a core audience helps you develop an effective digital marketing strategy.

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7 Common Paid Social Advertising Mistakes that May be Killing Your ROI | #paid Social Advertising #paid Social Ads Strategy #campaign management agency #digital marketing

7 Common Paid Social Advertising Mistakes that May be Killing Your ROI

Many people think of paid ads as the magic bullet to get a quick boost in visits, traffic, engagement and sales. But, in a competitive landscape, it takes a lot of effort to stand out from the pack and cut through the clutter of social ads.

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